Why use follow-up sequences

Most replies to a campaign fall into a few types: interested, ask me later, talk to my colleague, not now. Campaigns convert best when you have a ready follow-up sequence for each type, so you can answer fast with a tested email and keep the follow-ups going automatically.

Send the same contact to a follow-up sequence

1. Open the reply in the Engager and click Reply With A Sequence. Older versions of LeadJabber call this button Forward, and some dialogs still show the option Forward this e-mail to a new sequence.

2. Choose the follow-up sequence, for example one for booking a meeting.

3. For the recipient, check Same as origin, which shows the contact’s name and address.

4. Choose when to send. For a contact who asked you to get back in two months, schedule it. To answer now, check Activate instantly.

5. If the email allows personalisation, adjust it to fit what the contact wrote.

6. Click Send. LeadJabber offers a log note that is filled in for you, which you can edit.

Send someone they referred you to

1. Open the reply and click Reply With A Sequence, then choose a sequence made for referrals.

2. In the contact field, click New. LeadJabber suggests email addresses found in the reply, or you can type one. Add the first and last name and click Continue.

3. Fill in the rest of the contact details and click Save. The new contact is selected as the recipient.

4. Choose when to send, adjust the email if needed and click Send.