Today’s sales landscape has been and is changing greatly. You can say that it has become a digital landscape where traditional cold calling no longer works as well as before, although it is by no means dead, it is not easy to reach people by phone.
Email is not exactly a new invention, but remains one of the most effective ways to connect with potential customers. But what happens when you don’t have a pre-existing relationship with the person you’re trying to reach? That’s where cold email outreach comes in.
Cold email outreach is the practice of sending personalized emails to individuals or businesses you haven’t interacted with before. The goal is to capture their attention, introduce yourself and your company, and ultimately generate interest in your product or service.
Cold email outreach can be a powerful tool for businesses of all sizes. Here are a few reasons why you might consider using it:
Reach a wider audience: Cold email allows you to bypass gatekeepers and connect directly with decision-makers at your target companies or target segments.
Build relationships: Even if recipients don’t convert into customers right away, cold emails can help you start building relationships that can pay off down the road.
Increase brand awareness: Every interaction is an opportunity to get your brand name in front of new people.
Go to market: Outreach is a perfect way to enter the market with a new product or service. Not only does it go quickly, you will get quick feedback about what you sell, positive and negative feedback that you can use in your further sales work.
Of course, not every cold email will be successful. At first, it can be difficult to know how to write a good text. Not least, it can quickly feel inauthentic and too salesy. We will get into various techniques that make you an outreach champion 😀 But first, there are some steps you can take to increase your chances of getting a positive response.
Personalization is key: Take the time to research your recipients and tailor your message to their specific needs and interests. Make your language real, people are experts at seeing what feels real and not real. After all, all of us who have an email inbox have years of training in sniffing out bullshit 🙂
Keep it short and sweet: People are busy, so get to the point quickly. Your email should be clear, concise, and easy to read. Even if they should have a damn good time just as your email lands in the inbox, know that a text away quickly gives you tl;dr 😀
tl;dr stands for «too long; didn’t read» by the way
Highlight the value proposition: What makes your product or service unique and beneficial to the recipient? Are you solving a problem? Are you saving time for the customer? Spit out the goodies.
Use a strong call to action: Tell the recipient what you want them to do next, whether it’s visiting your website, scheduling a call, or downloading a white paper. Don’t forget your call to action.
If you forget this, you can expect fewer answers, not because what you write is uninteresting, but because you are not asking anything.
Pay attention to your email address: Use a professional email address that reflects your company name.
Warm up your domain: If you’re sending a high volume of emails, it’s important to warm up your domain to avoid getting flagged as spam. We choose to write this because it is highly relevant if you use outreach software that is based on SMTP and not an email gateway to send email.
Our software, LeadJabber, uses an email gateway to send emails. This gives you a big advantage both in being able to send in volume safely and securely, but a warm-up is not required. You can read more about this in this article:
SMTP vs Gateway for Email Outreach
Track your results: Keep track of your open rates, click-through rates, and response rates so you can see what’s working and what’s not.
Short version how you can use analysis data:
1. Small opening indicates that your title is not particularly good. Do something with it.
2. You are good at opening, but few answers. This indicates that something is wrong with the content. Reevaluate the text.
Cold email outreach can be a time-consuming but rewarding endeavor. By following these tips, you can increase your chances of success and turn cold contacts into warm leads.
Remember: Just like any sales or marketing strategy, cold email outreach takes time and effort to perfect. Don’t get discouraged if you don’t see results overnight. Keep testing, refining your approach, and you’ll eventually start to see a positive return on investment.